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Celebrate 25 years with GU Birthday Cake energy gel

GU is celebrating 25 years of fueling athletes, and what better way to feed the party than with Birthday Cake! For a limited time, they’ll offer GU Birthday Cake Energy Gel in singles or multipacks online and through shops. Check out their anniversary landing page for a cool timeline graphic …

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Olivetti shows fit & function at its finest

Peter Olivetti stumbled upon frame building when he was trying to find a particular bike, but what he wanted didn’t exist on the market. So he went to UBI in 2001, in Ashland, and took the ti bike building course. Fast-forward 17 years – his previous life as a commercial …

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Swiss Side AeroPod will measure real aero drag on the road

Developed as a prototype to collect real race & fit data from Kona, the upcoming AeroPod is an evolution of the instrumented bike Swiss Side developed to optimize their wheel aerodynamics. Now in a compact form that hangs under the handlebar, Swiss Side is turning the AeroPod into a consumer device …

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